Current Issue (Issue (2019) [ -2019])


the relationship between viral marketing and the customer's emotional attachment to the customers of...


هويدا عبدالحميد فوزي السعداوي

The main objective of this study is to determine the relationship between viral marketing and the customer's emotional attachment to the customers of the tourism sector in Egypt. The data obtained from the electronic survey lists that were launched on a representative sample of the tourism sector in...

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This paper investigates how value co- creation and customer citizenship behaviour stimulate the rates of new product adoption at mobile phone customers in Dakahliya Governorate. Data were collected from 438 mobile phone customers. Partial least squares structural equation modeling (PLS–SEM) was empl...

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أثر دعم الطاقة على عدالة توزيع الدخل فى مصر


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