the relationship between viral marketing and the customer's emotional attachment to the customers of the tourism sector in Egypt


هويدا عبدالحميد فوزي السعداوي

The main objective of this study is to determine the relationship between viral marketing and the customer's emotional attachment to the customers of the tourism sector in Egypt. The data obtained from the electronic survey lists that were launched on a representative sample of the tourism sector in Egypt (tourists and visitors) , And the number of valid lists (384) was a list of Egyptian, Arab and foreign clients. The data were statistically analyzed using the SPSS program. The results of the study indicate that there is a positive correlation between viral marketing and the client's emotional correlation with the tourism sector Egypt.

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